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10 Innovative Web Design Trends 2022

In current years, the user has evolved the focus on the architecture of a website. Accessibility and fluidity of navigation have become essential segments for a pleasing digital experience. The user has become a customer, the website a showcase. Would you step into an uninviting shop? We can predict the answer. This is why the sites’ structure and interface have become more appropriate, and every year, there are trends qualified of dictating the latest fashions in virtual navigation. The spaces become experiential spots where the time expended must be assured by another qualitative level—modernity, creativity, and interactivity: room for creative experimentation. Inclusive Design.

1. Inclusive Design

Inclusive Design

Inclusion. A word applies to various contexts, lately also in digital ones. The inclusive design influences every innovative step in designing the site: from selecting the font to the tone-of-voice, from the customization to the graphic setting. The contents that make up the area appear more often on a non-gender show, suggesting a careful and animated diversity. From the result of the gaming world, in rising diffusion, we find virtual characters (avatars) without purposes or representing individualism. The Internet offers various worlds of options by questioning the notion of intense reality in multiple canonical ways.



By “scroll telling,” we mean narrative navigation, punctuated by enveloping storytelling and exciting multimedia. The user “scrolls” the page with pleasure, gathering more and more information as he progresses to navigation. This “narrative visualization” integrates a series of visual elements sequenced together organized chronologically to convey a detailed message to visitors. Just as a book implies a reading rhythm, websites now allow you to navigate and control the flow personalized, understanding that each user is different and intriguingly presenting messages.


Unlike vertical navigation, which is more friendly and intuitive, a side-scrolling layout can guide stunning interactions between diverse segments. This is specifically noticeable in portfolio sites, galleries, or maps. Driving in multiple scrolling lines has a more captivating influence on the internet user who stays in the area attracted by the various creative interchanges.


Brutalist typography can be seen as a reaction to the lightness and minimalism of today’s web design. It is a powerful and impactful style that contrasts with the most refined modern traditions. The predominance of visible sans-serif fonts denotes a not indifferent visual effect and a bold choice for those who want to stand out or those who own sites with a limited variety of features. The brutalist style gives a metropolitan touch that makes the site contemporary: the typography becomes a dynamic grid in which the letters conscientiously overwhelm the space.



Kinetic typography has been rapidly evolving in recent years. It is now also used in virtual shop windows of cinematic legacy (born from the opening titles of feature films of the 1960s). Loved by the most moral web designers, moving text can grab attention, set a tone, highlight crucial segments, and guide users’ eyes through a page. The animations make the user experience more engaging and interactive, promoting you-to-know navigation with a “wow” effect.



Color is an essential tool that helps focus the user and stimulates emotions. With the 80s-90s aftertaste, the new trend adopts fluorescent and neon colors to dazzle internet users and highlight targeted elements or texts. Impossible to go unnoticed. Usually aimed at a specific audience, this style has developed into a vibrant and crackling web design aesthetic with bright hues and contrasts.


In this era that examines the future, there is no lack of those who keep an eye on history. The last few years of the global pandemic have restored the desire to use analog techniques that could convey more acceptable forms in a melancholy and encouraging manner. This process requires slowing down and uses recognizable elements: classic filters, typography, retro image filters, blur, textures, soft lighting, and pastel color palettes.

8. Beyond THE GRID

The grid is one of the vital tools for the designer, and it gives shape and structure to work. The winning trend in recent times is the will to get out of the practice, turning the center of gravity towards an asymmetrical perception. Shifting from the central focus can give a completely new navigation view and allow you to stand out from the more definitive sites. 

Today web designers hold the tools to recognize even the most elegant ideas without the help they do not have from mediators or web builders.


Increasingly used, multi-layered elements are a method to contest traditional components our eyes are conditioned to (such as photo galleries and typographic elements) and create an engaging website storytelling venture. The consistent image theme, elegant animation, and black background help connect everything, having a visually cohesive experience. 

Another benefit of this approach is that it creates it more effortless to put a lot of content in a single area or a limited space, making it easier for mobile viewing.



The “Delight” style uses a series of factors connected in a harmonious, clean, easy, and pleasant way. It is the cornerstone of navigation that ensures a good experience.

The virtual surface is enhanced with animations, tactile transitions, images, and sounds positioned accurately and precisely to satisfy all user needs. Web design evolves and does not think only of aesthetics: the website is built starting from comprehending the needs and patterns of visitors and is modeled on them. Browsing not only stimulates momentary pleasure but increases the usability, reliability, and functionality of the site.

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