Ecare Infoway LLP,
408, Trivia Complex,
Natubhai Circle,
Vadodara – 390007,
Gujarat, India.


Case Study

Kingdom of Sweets

Candy's and Sweets

About the brand

Welcome to the place of dreams, welcome to the Kingdom of Sweets! The place where life is all about being a kid in a candy store. Established in April 2007 we have grown into one of the largest confectionery retailers in the UK, specialising in retailing confectionery from all over the world. We offer a never-ending variety of memory lane pleasers,children’s favourites and inspirational gift ideas. We stock products loved by all generations, and our shops are open till late every day. We are the masters of repeat business, and other shops love to be nearby.

What we did in this project

  • Research
  • Personal Development
  • Brand Positioning
  • Data Science
  • Systematic & Meta Analysis
  • Social Behaviour
  • Market Analysis
  • Concept Development
  • Digital Strategy

Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.


Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

Responsive smooth as butter

The success of any product or brand depends on a strong foundation and a thought-through process. Knowing hat is currently possible and the impact of each option on your business is the very key for a smart investment.