Sahaj Solar is a clean-energy solutions provider helping homes, businesses and industries reduce their reliance on conventional power and move towards sustainable solar energy. eCare Infoway LLP partnered with Sahaj Solar to build a modern digital platform that reflects this vision and supports consistent lead generation.
Our collaboration focused on delivering a streamlined online presence through UI/UX design, website development, performance optimisation and SEO-ready structure. The aim was to create a clear, intuitive and scalable website where visitors can understand solar offerings quickly and feel confident to make an enquiry.
UI / UX Design & Branding
Technologies & Features
Performance
The renewable energy space is growing rapidly, with many players competing for attention and trust. Sahaj Solar needed a digital presence that could stand out and communicate value clearly.
Crowded MarketHigh competition within the solar and clean-energy segment
Need for Online Visibility: Limited presence in search results for key solar queries
Building Trust: Encouraging users to commit to long-term solar investments with confidence
To shape our direction, we carried out competitor research and analysis, reviewing how other solar brands present their services, educate customers and convert interest into enquiries.
Competitor Research and Analysis
We designed a tailored digital solution that strengthened the brand’s online identity and made it easier for users to explore solar options and take action.
Crowded Market: Introduced a clean, professional interface with focused messaging that differentiates the brand
Need for Online Visibility: Implemented an SEO-friendly structure with clear headings, content hierarchy and targeted keywords
Building Trust: Created transparent service pages, clear process explanations and simple enquiry flows to reduce friction
The result was a website that feels approachable, informative and conversion-oriented, aligning design, development and marketing into one coherent experience.
Designing
Devolopment
Marketing
Visual alignment | Consistent brand tone | Digital identity refinement
UX research | UI design | Responsive layouts
UI development | Website build | Performance tuning
SEO | Digital marketing foundations
Primaries and Greys
Typeface Set
The 5.33-px soft grid. Using multiplies of 5.33 to define dimensions, padding and margin of elements
USER FLOW
A structured user flow was created to guide visitors from the homepage through solar solutions, benefits, frequently asked questions and finally to enquiry or consultation forms. Every step was designed to minimise confusion, answer common questions and encourage users to move forward rather than drop off.
INFORMATION ARCHITECTURE
The information architecture groups content into clear sections such as solutions, about, technology, projects and contact. This makes it easy for users to:
Understand what Sahaj Solar offers
Explore options relevant to their property or business
Access supporting information without getting lost
This structure ensures intuitive navigation and a smooth experience across both desktop and mobile devices.
A focused digital strategy combines SEO-ready architecture, content clarity and brand positioning to build long-term visibility in the renewable energy space. The site was planned to support blog content, educational resources and location-based optimisation in future, helping the brand appear for relevant solar searches while maintaining a professional, trustworthy tone.
The renewed digital presence marked a strong step forward in how the brand is perceived online. A more cohesive visual identity and structured layout improved first impressions and user confidence.
Visitors can now explore solar services more easily, understand the benefits and reach out through clear calls-to-action. The SEO-aligned structure has laid the foundation for growth in relevant traffic and qualified enquiries, while the streamlined UX supports better engagement and time on site.
27%Growth in Market Reach
Expanding visibility through rooftop, industrial, and water-pumping solar installations.
5X Increase in Project Deployments
Faster installations and turnkey solutions made solar adoption simpler and more efficient.
40% Improvement in Energy Output
Advanced PV technology and optimised designs deliver higher efficiency and long-term performance.
We have catered to the requirements of over 50+ companies hailing from diverse industries. Our premium services have been extended to companies situated in countries such as the United Kingdom, Australia, and the United States, among others.
Vanilla PHP
Laravel
Shopify
Python
Flutter
React JS
WordPress
WooCommerce
Node JS
