Samraj Fashion

Executive Summary

Join the journey of Samraj Fashion, a UK-based fashion powerhouse, as they tackle the challenge of modernising their brand identity and establishing a robust online presence. With over 30 years of experience in fashion design and manufacturing, Samraj Fashion sought a strategic partner to elevate their brand image and expand their reach in the competitive fashion industry. Digital Strategy UX & UI Design Rich Visual Media Application

Challenges Faced

Samraj Fashion encountered the challenge of rejuvenating their brand identity and effectively transitioning into the digital era. With a rich history in fashion design and production, they recognised the need to modernise their image and connect with a broader audience through online channels.

Brand Identity Revamp: Modernising a traditional brand to appeal to contemporary consumers.

Digital Transformation: Transitioning from traditional brick-and-mortar operations to a dynamic online platform.
Competitor Research and Analysis

Our Solution

To address these challenges, we collaborated with Samraj Fashion to develop a comprehensive branding strategy and a cutting-edge e-commerce website, tailored to their unique vision and values. Designing Devolopment Marketing

Innovative Website Design & Mobile Experience

USER FLOW

A user flow outlines the journey users take in a cab booking service, showcasing navigation paths, interactions, and decision points for booking, tracking, and payment. It ensures a seamless and efficient user experience.

INFORMATION ARCHITECTURE

This information architecture organizes and structures the content of a cab booking service, ensuring intuitive navigation and easy access to booking, tracking, and payment features for a seamless user experience.

Strategic Marketing Execellence

A powerful digital strategy combining SEO mastery, brand visibility, and engaging content marketing to inform, inspire, and achieve an unrivaled online presence.

Impact Achieved

The transformational journey of Samraj Fashion has yielded remarkable results, solidifying their position as a leading fashion brand in the digital landscape. Online sales have surged by 50%, and customer engagement has increased significantly, with a notable rise in website traffic and social media interactions. The revamped brand identity has successfully resonated with a younger, more diverse audience, enhancing Samraj Fashion's market presence and driving sustained growth. 35%Brand Recognition
Enhanced brand image with modernised branding. 3XWebsite Traffic
New e-commerce site attracted a diverse audience. 2XRevenue Growth
Remarkable increase in online sales.