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Samraj Fashion

Schoolwear & Ethical Fashion
Leicester, United Kingdom

Executive Summary

Join the journey of Samraj Fashion, a UK-based fashion powerhouse, as they tackle the challenge of modernising their brand identity and establishing a robust online presence. With over 30 years of experience in fashion design and manufacturing, Samraj Fashion sought a strategic partner to elevate their brand image and expand their reach in the competitive fashion industry. Digital Strategy UX & UI Design Rich Visual Media Application

Challenges Faced

Samraj Fashion encountered the challenge of rejuvenating their brand identity and effectively transitioning into the digital era. With a rich history in fashion design and production, they recognised the need to modernise their image and connect with a broader audience through online channels.

Brand Identity Revamp: Modernising a traditional brand to appeal to contemporary consumers.

Digital Transformation: Transitioning from traditional brick-and-mortar operations to a dynamic online platform.
Competitor Research and Analysis

Our Solution

To address these challenges, we collaborated with Samraj Fashion to develop a comprehensive branding strategy and a cutting-edge e-commerce website, tailored to their unique vision and values. Designing Devolopment Marketing

Brand Identity Redesign

Crafted a modern logo and branding elements that reflect Samraj Fashion's commitment to quality, sustainability, and timeless style.

Website Development

Designed and developed a fully customised e-commerce platform, showcasing Samraj Fashion's collections and facilitating seamless online transactions.

User Experience Enhancement

Focused on creating an intuitive user interface and optimising the website for mobile responsiveness, ensuring a smooth and engaging shopping experience for customers

Impact Achieved

The transformational journey of Samraj Fashion has yielded remarkable results, solidifying their position as a leading fashion brand in the digital landscape. Online sales have surged by 50%, and customer engagement has increased significantly, with a notable rise in website traffic and social media interactions. The revamped brand identity has successfully resonated with a younger, more diverse audience, enhancing Samraj Fashion's market presence and driving sustained growth. 35%Brand Recognition
Enhanced brand image with modernised branding.
3XWebsite Traffic
New e-commerce site attracted a diverse audience.
2XRevenue Growth
Remarkable increase in online sales.

Take a Look at Our Work!

Bridge the gap between good and great, bring UI/UX designers on board to make your product shine.

Our Valued Clients
Around The Globe

We have catered to the requirements of over 50+ companies hailing from diverse industries. Our premium services have been extended to companies situated in countries such as the United Kingdom, Australia, and the United States, among others.

Technologies we work with

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