Smart Commutes is a London-based transport services provider committed to redefining everyday and executive travel through reliability, choice, and customer-first experiences. With a mission to make commuting more seamless and stress-free, the brand offers a versatile fleet—from compact cars to luxury and eco-friendly options—supported by a user-friendly digital platform and round-the-clock assistance. Built on the foundation of trust, convenience, and service excellence, Smart Commutes is elevating urban mobility for both individuals and businesses across the UK.
Multi-tiered Fleet Options
Luxury and Eco Vehicle Hire
Customer-first Digital Booking Experience
Smart Commutes entered a highly competitive transport services market, where customers are often frustrated by inconsistent service quality, lack of choice, and unclear pricing. The brand set out to address the most common challenges facing everyday commuters and occasional travellers alike:
No established digital booking system
Need for a wide variety of vehicle types to suit different use cases
Lack of real-time support and roadside assistance in many local services
Limited visibility in the luxury and eco-conscious travel segment
We collaborated with Smart Commutes to build a comprehensive, technology-enabled transport service that puts the customer at the centre of the experience. The solution was crafted to ensure quality, transparency, and ease of use at every touchpoint.
User-friendly Digital Platform: Developed a sleek and intuitive website where users can easily browse vehicle options, view pricing, and make secure bookings in just a few clicks.
Reliable, Well-maintained Fleet: Established a thorough vehicle inspection routine to ensure every car—whether compact, executive, or electric—is maintained to the highest standards.
Luxury and Eco Options: Introduced a premium segment for business and special occasion travel, as well as environmentally friendly choices for sustainability-conscious users.
24/7 Support & Roadside Assistance Implemented a responsive customer support system, including round-the-clock roadside assistance to ensure peace of mind for every journey.
LOGO DESIGN | BRAND IDENTITY DESIGN | MOCKUPS
UX RESEARCH | UI DESIGN | WEBSITE DESIGN
UI DEVELOPMENT | WEBSITE DEVELOPMENT
SEO | DIGITAL MARKETING
Primaries and Greys
Typeface Set
Icons at 73px height and width with 70px stroke weight
The 5.33-px soft grid. Using multiplies of 5.33 to define dimensions, padding and margin of elements
The launch and optimisation of Smart Commutes’ digital-first platform significantly enhanced the brand’s visibility,
customer trust, and overall service adoption. By focusing on convenience, vehicle quality, and customer care,
Smart Commutes positioned itself as a dependable and forward-thinking travel partner across London and
surrounding regions.
4xIncrease in Online Bookings
A seamless
booking experience combined with transparent pricing and real-time support resulted in a
fourfold growth in digital reservations within the first six months.
92%Customer Satisfaction Rating
Consistent
service quality, reliable vehicles, and attentive customer support helped the brand achieve high
satisfaction scores in post-journey surveys.
60%Growth in Repeat Customers
Positive first
experiences and loyalty-driven services led to a significant increase in returning users across
both individual and business segments.
35%Expansion in Fleet Size
Responding to rising demand,
Smart Commutes expanded its vehicle offerings—especially in luxury and eco-friendly categories—within
the first year of operations.
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We have catered to the requirements of over 50+ companies hailing from diverse industries. Our premium services have been extended to companies situated in countries such as the United Kingdom, Australia, and the United States, among others.
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