TRS

Introduction

TRS UK, a leading commercial refrigeration supplier in Leicestershire, United Kingdom, partnered with eCare Infoway LLP to build a robust, search-optimised and conversion-focused digital platform. The objective was to deliver a seamless online experience for businesses looking to buy commercial freezers, chillers, cold rooms and shop-fitting solutions across the UK.

Together, we crafted a strategic digital approach covering brand identity, UI/UX design, website development, SEO optimisation, and performance enhancement. Our goal was to create an intuitive, feature-rich platform that simplifies product discovery and elevates customer confidence, positioning TRS UK as a trusted leader in the UK commercial refrigeration industry. UI / UX Design & Branding Technologies & Features Performance

Challenges Faced

TRS UK operates in a highly competitive UK commercial refrigeration market, where online visibility and trust are essential for high-value B2B purchases. With the need to strengthen its digital footprint and attract quality trade enquiries, creating a distinct online presence was paramount.

Crowded Market A competitive supplier landscape
Need for Online Visibility: Standing out in UK search results
Building Trust: Establishing credibility for high-value commercial equipment

To shape our direction, we carried out competitor research and analysis, reviewing how other solar brands present their services, educate customers and convert interest into enquiries.
Competitor Research and Analysis

Our Solution

To address these challenges, we engineered a tailored digital solution designed to elevate TRS UK’s brand presence and drive qualified business enquiries. Our strategy focused on crafting a compelling brand identity, developing a scalable e-commerce website, and implementing SEO-focused architecture to attract high-quality leads across the United Kingdom.

Crowded Market:Highlighted brand authority and structured product positioning
Need for Online Visibility:Applied SEO-driven content and technical optimisation
Building Trust: Showcased reviews, credibility signals, and transparent buying journeys

The result was a website that feels approachable, informative and conversion-oriented, aligning design, development and marketing into one coherent experience. Designing Devolopment Marketing

Innovative Website Design & Mobile Experience

USER FLOW

A user flow outlines the journey buyers take across the TRS UK platform, showcasing navigation paths, interactions, and decision points for product browsing, filtering, enquiries, and checkout. It ensures a seamless and efficient user experience across all devices.

INFORMATION ARCHITECTURE

This information architecture organises and structures the content of the TRS UK platform, ensuring intuitive navigation and easy access to products, brand categories, shop-fitting services, enquiries, and checkout features for a seamless user experience.

Strategic Marketing Excellence

A powerful digital strategy combining SEO mastery, brand visibility, and structured content architecture to inform, inspire, and achieve a strong online presence for commercial refrigeration and shop-fitting services in the United Kingdom.

Impact

The transformation of the TRS UK website marked a major step forward in its digital evolution. The redesigned platform created a strong, cohesive, and professional online identity, enhancing trust and reinforcing TRS UK’s reputation as a leader in commercial refrigeration in the UK.

With a clean, modern interface and improved navigation, the new site offers a seamless browsing experience that makes product discovery faster and more intuitive for customers. Optimised SEO performance drove higher visibility across search engines, resulting in a substantial rise in qualified traffic and stronger lead generation. The revamped website also amplified conversions, helping TRS UK expand its digital footprint and elevate its position in the marketplace. 35%Growth in Brand Recognition
Boosted through improved design and SEO strategies. 5XIncrease in Sales 55% Enhancement in User Experienc
Achieved with modern design and improved performance.