Boxall Taxis, a reputable taxi company, faced significant challenges due to an outdated website and limited online presence. To remain competitive in the modern market, they aimed to revamp their digital strategy and enhance their online visibility.
Digital Strategy
UX & UI Design
Rich Visual Media Application
Boxall Taxis encountered several obstacles. Their website was outdated, hindering customer convenience and the attraction of new customers. Moreover, the limited online visibility, lacking essential features like online booking, further impacted customer engagement. Competing in the modern market became increasingly difficult as they struggled against competitors with a superior digital presence.
Outdated website hindering customer convenience and new customer attraction.
Limited online visibility, lacking essential features like online booking, impacting customer engagement.
Tough competition from rivals with a superior digital presence.
Competitor Research and Analysis
We devised a comprehensive strategy to address these challenges. Firstly, we conducted a complete overhaul of the website. We revamped the UI/UX, developed an online booking system, and implemented live tracking functionalities to enhance customer experience. Additionally, we implemented digital marketing strategies including targeted campaigns, SEO techniques, and social media marketing efforts to increase online visibility.
Designing
Devolopment
Marketing
LOGO DESIGN | BRAND IDENTITY DESIGN | MOCKUPS
UX RESEARCH | UI DESIGN | WEBSITE DESIGN
UI DEVELOPMENT | WEBSITE DEVELOPMENT
SEO | DIGITAL MARKETING
Primaries and Greys
Typeface Set
Icons at 73px height and width with 70px stroke weight
The 5.33-px soft grid. Using multiplies of 5.33 to define dimensions, padding and margin of elements
USER FLOW
A user flow outlines the journey learners take on the eCare Upskill platform, highlighting navigation paths, interactions, and key decision points, from exploring courses to booking, inquiries, and lead generation. It ensures a smooth, intuitive experience that guides users through course discovery, registration, and engagement, ultimately supporting conversions and building long-term learning relationships.
INFORMATION ARCHITECTURE
This information architecture organizes and structures the content of the eCare Upskill platform, ensuring intuitive navigation and easy access to course details, enrollment options, and lead generation features for a seamless learning experience.
A powerful digital strategy combining SEO mastery, brand visibility, and engaging content marketing to inform, inspire, and achieve an unrivaled online presence.
Our efforts yielded significant results. With improved customer convenience, Boxall Taxis experienced enhanced satisfaction levels with online booking and live tracking functionalities. This resulted in increased bookings and positive feedback from customers. Moreover, the enhanced online visibility led to improved brand awareness and increased website traffic, resulting in more inquiries from potential customers. Consequently, Boxall Taxis witnessed substantial business growth, with a significant increase in bookings and revenue, ultimately solidifying their position in the market.
30%Customer Satisfaction
Enhanced customer satisfaction with online booking and live tracking functionalities.
5XBookings and Positive Feedback
Increased bookings and garnered positive feedback from customers.
40%Brand Awareness
Improved brand awareness leading to a substantial increase in website traffic.
We have catered to the requirements of over 50+ companies hailing from diverse industries. Our premium services have been extended to companies situated in countries such as the United Kingdom, Australia, and the United States, among others.
Vanilla PHP
Laravel
Shopify
Python
Flutter
React JS
WordPress
WooCommerce
Node JS
