Nar timber Group

Timber Importer & Merchant
West Bromwich, United Kingdom

Executive Summary

Embark on the transformative journey of NAR Timber Group, a premier provider of top-quality fencing, decking, and construction materials. By consolidating four separate websites into a single unified platform, www.nartimbergroup.com, NAR Timber Group has streamlined operations and elevated customer experience for both trade and DIY customers. Digital Strategy UX & UI Design Rich Visual Media Application

Challenges Faced

NAR Timber Group encountered the challenge of managing four distinct websites for their subsidiaries - NAR Fencing, NAR Timber, NAR Construction, and NAR Sheds. This fragmented online presence posed difficulties in maintaining brand consistency, efficient inventory management, and seamless customer experience.

Fragmented Online Presence: Managing multiple websites created challenge in maintaining consistent branding and effective inventory control.

Customer Experience: Providing a seamless online journey for trade and DIY customers was crucial for enhancing satisfaction and fostering loyalty.
Competitor Research and Analysis

Our Solution

To address these challenges, we collaborated with Gavin Tank London to develop a comprehensive branding strategy and a cutting-edge website design, tailored to their unique business objectives and target audience. Designing Devolopment Marketing

Logo Redesign

Created a new logo symbolising the unified identity of NAR Timber Group, reflecting its commitment to delivering top-tier timber supplies across various sectors.

Website Design and Development

Designed and developed a user-friendly website seamlessly incorporating all subsidiaries, enabling customers to easily locate desired products.

User Experience Enhancement

Focused on creating an intuitive user interface and optimising the website for mobile responsiveness, ensuring a seamless browsing experience for visitors.

Impact Achieved

The consolidation of NAR Timber Group's online presence has led to notable improvements in brand consistency, inventory management, and customer satisfaction. By bringing together the four subsidiaries under www.nartimbergroup.com, the company has attained heightened visibility and coherence in its branding endeavours, reaffirming its standing as a leading supplier of high-quality timber products. Additionally, the introduction of an account management system has facilitated smoother transactions for trade customers, while exclusive online deals have incentivised DIY customers, fostering increased customer loyalty and sustained growth. 35%Unified Brand Identity
New logo, unified website design fortify trust.
3XWebsite Traffic
New unified platform significantly increased visits
25%Enhanced Customer Experience
User-friendly website, improved management elevate satisfaction.

Take a Look at Our Work!

Bridge the gap between good and great, bring UI/UX designers on board to make your product shine.

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